tag:blogger.com,1999:blog-4665052536053897386.post4182217204086513444..comments2023-09-16T15:03:34.579+07:00Comments on Adam Heine: The Science of PersuasionAdam Heinehttp://www.blogger.com/profile/02225813532455467868noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-4665052536053897386.post-5669387321211362462012-12-11T21:00:41.335+07:002012-12-11T21:00:41.335+07:00I think some of this is internalized in our cultur...I think some of this is internalized in our culture (some not). People seem to think I know a lot about marketing, but I don't - I have degrees in engineering, for heaven's sake! What I know (for some reason, I blame my mother, the psychologist) is people. These are the basic skills for cooperative living (which doesn't mean that everyone knows them!). And they work, as you say, not just for selling books, but for any cooperative enterprise.<br /><br />Example: I've heard authors complain that they can't get people to critique their work - either they critique everyone else, but no one critiques them, or everyone turns them down when they ask. I ask: have you offered to swap critiques? In a swap there is an implied (or explicit) mutual reciprocity; it's a commitment on both parts; and it's people doing something for people similar to them. When you see other people swapping critiques, it hits 4 of your 6! It's very effective, not to mention mutually beneficial.<br /><br />Which reminds me... I have some post apoc ninjas to read. :)Susan Kaye Quinnhttps://www.blogger.com/profile/07348197999397141067noreply@blogger.comtag:blogger.com,1999:blog-4665052536053897386.post-81336474545997164162012-12-11T05:35:31.415+07:002012-12-11T05:35:31.415+07:00There is actually, apparently, a rule of reciproci...There is actually, apparently, a rule of reciprocity. They talked about it on NPR Morning Edition the other day.Matthew MacNishhttps://www.blogger.com/profile/03264738483763244969noreply@blogger.com