Showing posts with label business of writing. Show all posts
Showing posts with label business of writing. Show all posts

Kickstarter, Self-Publishing, and Video Games

You've all heard of the literary self-publishing revolution. (Heck, some of you are on the barricades). What you might not know is there is a similar revolution going on in video and board games. It has to do with Kickstarter.

Kickstarter is a funding platform for creative projects. Anyone with an idea for a book, a movie, a game, a technology, or whatever can launch a project page and see if people are interested in funding their project. Authors have used it to self-publish: to fund cover artists and editors, and to see if there's a market for what they want to write before they write it.

We all know why authors self-publish: because breaking into the Big 6 is freaking hard, especially if you write for what is essentially a niche audience. Turns out the same thing is true in games.

Video games, in particular, have their own Big Publishers -- companies with the connections and resources to develop triple-A titles for the major gaming consoles. I don't even know how an independent developer would sign on with them. You'd probably have to prove you have a significant platform first, or else develop a Halo clone or something else they know will work. (Sound familiar?).

But not everybody wants to make Halo.* A number of developers have been using Kickstarter to pitch the games they always loved, and to see if enough people feel the same. You may have even heard of some of the biggest ones:

* Nothing against Halo, of course. There are some very talented folks making those games.

Double Fine Adventure was a Kickstarter campaign by developer Tim Schafer, maker of some of my favorite games of all time: the Monkey Island games, Grim Fandango, and Day of the Tentacle. Last March he asked for $400,000 to make a new adventure game -- something big publishers haven't wanted for decades. He got $3.3 million and kickstarted a revolution (see what I did there?).

A month later, inXile entertainment (starring my former and current boss) pitched a sequel to a very old post-apocalyptic RPG. Wasteland 2 got running with nearly $3,000,000.

Project: Eternity is the brain child of Obsidian Entertainment, home of most of my former coworkers. They asked if people wanted to see a spiritual successor to the old Infinity Engine games like Baldur's Gate, Icewind Dale, and Planescape: Torment. Seventy-four thousand people said, "YES!"

Why am I telling you this? Well, partially because it's fascinating to me. Anything that makes it easier to fund, create, and distribute creativity is awesome, in my opinion.

But also to show that independent publishing is not strictly a book thing. In the last year, there have been seven million-dollar video game projects on Kickstarter, dozens of smaller ones, and who knows how many hundreds of similar board games, RPGs, and other things.

And just like in the book world, I think the way to look at self-publishing is not as a challenge to publishers, but more like filling holes that publishers leave unfilled. Three million dollars sounds like a lot, but when triple-A budgets regularly hit 30 or 40 million, you can understand why EA and Microsoft might not be interested in a niche RPG.

In the same way, ten thousand book sales might not interest a publisher used to selling books in the hundreds of thousands, but to the self-published author, those ten thousand sales are game changing.

Whatever. I just like where the future is going. I'm excited to see what happens next.

What about you? Have you ever backed (or launched!) a Kickstarter? What do you think about the platform.

The Problem With Self-Imposed Deadlines


The trilemma above is a universal for any project. And I've realized this is exactly why my self-imposed deadlines almost never work. I mean, I'll set them, but then I'll get stuck on something, or a problem will appear that I didn't foresee. And once my deadline is broken, replacing it just feels . . . fake.

My self-imposed deadlines don't work because, in the querying and submission stages, the choice above is made for me:

CHEAP, because nobody's paying me. (The only way it could be cheaper is if I paid for the privilege to write which, really, yuck).

GOOD, because if it's not my best stuff, then nobody will ever pay me.

In a way, it's kind of nice. I don't have to choose! I can take all the time I need to make it right, and it's okay.

Under real deadlines, now, I'm a pro. But that's usually because somebody gave them to me. With money. And an implicit declaration of which of these three is least important to them.

I can do that.

How about you? Do self-imposed deadlines work for you?

When Is Piracy Okay?

It's been a while since we talked about piracy. I don't have anything new to say on the subject, but I thought we could have a little discussion starter. So first, a poll: When is it okay to pirate something?

The question is about ethics, not legality. The legality answer is easy and objective (for most countries, the answer is "never").


ANSWER DESCRIPTIONS:
1) Never. Self-explanatory, I think.

2) When there is no way to get it, even with money. For example, your favorite TV show is geo-blocked and is not available on iTunes. Netflix and Hulu are likewise geo-blocked. You couldn't pay for a copy even if you wanted to.

3) When there is no way to get it, except with a lot of money. The publisher of a book you want refuses to release an e-book version. You could get a paper copy, but within shipping it'll cost like $40. For one book.

4) When you've already paid for one version of it, but you want another version as well. You bought that TV show you want on iTunes, but you want a DVD so the kids can watch without tying up your computer.

5) When you could get a version of it, but it's not what you want. You don't actually want it on iTunes, since iTunes sucks on Windows and you'd rather watch it on your TV.

6) When you could get what you want, but the owner of the property is a money-grubbing corporate tool. Why pay for it when you can stick it to the man?

7) Whenever the heck you want. It's a free country. Also self-explanatory.

Feel free to elaborate your answer in the comments. It's a sticky issue, after all.

I'll be honest: I answered (2). We try very hard to lean toward NEVER (seeing as we are not, in fact, poor mountain villagers that eat only rice and chilis), but we also have a So You Think You Can Dance addiction that Fox won't let us feed :-(

On Covers and Curse Workers

I just finished reading RED GLOVE, the second book in Holly Black's Curse Workers trilogy.

And GAH! This trilogy!

Understand: I LOVE the stories. Love the characters, love the cons (oh my GOSH, the cons), love the powers, love the world. I think I liked WHITE CAT better than this one (the big con felt . . . connier in the first book), but RED GLOVE was still very good.

When I read WHITE CAT, my only problems with it were a minor plot issue and the cover.

Guess what my problems are now.

So, the minor plot issue is really minor. More of a world-building nitpick than anything: If everyone wears gloves all the time -- and the murderer was wearing gloves when she was caught on camera -- why would Cassel need to wipe prints off the gun? (And do police even use fingerprinting if everyone wears gloves all the time?).

 
But the cover. It's better this time -- it's not whitewashed, for example. Actually, it's a pretty cool design, but . . . I dunno. See, I think boys would love this book. Crime bosses, con artists, murders, brothers. What's not to love? But the cover's PINK, man. Even I was embarrassed to read it in public.

(Okay, so I'm very easily embarrassed. But still, it'd be nice if the cover could be more...neutral.)

The Science of Persuasion

A friend directed me to this great video on persuasion. It's about the psychology behind why people make decisions, and how you can ethically apply these concepts to persuading people to do what you want. This is ridiculously useful if you're trying to get somebody to buy something (like, say, a book you wrote), but it also applies to things like getting people to follow your blog, critique your manuscript, or blurb your novel.

(You can use them unethically too, of course. That's the problem with scientific principles. Con artists, for example, make use of these tricks all the time. For the record, I don't endorse this.)



In case you can't watch the whole thing, here's a summary on six shortcuts people use to decide whether or not to say yes to somebody.

1. RECIPROCITY: People are more likely to say yes to someone who has done something similar for them. It works best if you give something FIRST, and if that giving is PERSONALIZED and UNEXPECTED.

2. SCARCITY: People are more likely to want something that is about to be unavailable.

3. AUTHORITY: People are more likely to go along with something suggested by a credible expert. Apparently, this works even if the expert obviously benefits from whatever is suggested.

4. CONSISTENCY: People are more likely to do something consistent with prior commitments they have made. Even if that commitment is something minor (like hosting a guest post for a blog tour of your upcoming book), it can increase the likelihood of more major behavior (like buying your book when it comes out).

5. LIKING: People are more likely to do something for people that they like. And some of the main reasons people like someone are: (1) that person is similar to them, (2) that person compliments them, and (3) that person is cooperative with them.

6. CONSENSUS: When people are unsure about something, they are likely to look at what others are doing before making their own commitment. This is probably why bestsellers take off like they do. It's also why shills work.

Many of these seem obvious, but you'd be surprised how effective they can be when you use them intentionally in a marketing campaign (and ethically; sock puppets have a way of backfiring).

What do you think? Have you seen these work?

It's Okay to Write Slow

J. K. Rowling took five years to write the first Harry Potter.

It's okay to write slow.

Those of us who take a year or more to draft a novel are tempted to believe we're doing something wrong. Like we're too lazy, managing our time wrong, editing our words too much, or (God forbid) not meant to be writers at all. Some of those things might be true, but slow writing doesn't prove it.

(Terry Pratchett wrote his first novel at 400 words a day.)

You might be climbing a learning curve. My first novel took me 5 years to draft, 2 to edit. My second took me two years total. It's still slow, but I'm getting better. You will too. That's what practice does.

(The Harry Potter series took an average of 2 years per book to write.)

You might be a planner. Natalie Whipple can tell you that fast drafts don't mean finished products. They need a lot of editing after they're "done." Not that slow drafts are perfect, but sometimes slow can mean cleaner.

(George R. R. Martin took 6 years to finish the latest Song of Ice and Fire book. I still bought it.)

You might be unpublished. There are really only two reasons you have to write fast: (1) you signed a contract with a deadline or (2) you write to put food on the table. The rest of us have the freedom to write at whatever pace we want, learning as we go.

(Susanna Clarke took 10 years to finish her debut novel, which won some awards and got optioned for a lot of money.)

You might have a life. Maybe you have a full-time job, a family, and an X-Box. Kids are a full-time job on their own (I know, I have ten) and worth more than a publishing contract. Not that you shouldn't go for the contract too, but if you're sacrificing writing speed to play Guitar Hero with your daughter, I call that a win.

There are reasons writing can take a long time, many of them good.

Live life. Write slow.

(remixed from a guest post I did for Natalie Whipple)

Self-Pubbed vs. Traditional: Which is Better?

Someone asked me this recently and my answer got kind of long-winded insightful, and I figured why not inflict it on you guys? I'd save myself the trouble of writing another blog post you guys might be interested in what I think talking about it.

Although my personal neuroses have staunchly led me down the traditional path so far, the short answer is I don't think either path is objectively better.

Traditional publishing is harder to break into. You have to please more people (agents and editors need to believe they can sell your book, and sometimes they're done with a genre that readers still want) and you have to deal with more rejection. It will stretch you though, and if you make it, the benefits are pretty huge: an agent to partner with, professional editing, cover design, print distribution, etc.

Self-publishing, obviously, is easy to get into. I could do it right now. But success is more difficult because you have to do it yourself. You have to edit it (I recommend paying someone). You have to get a cover (again: pay someone). You have to find your audience by yourself (and hope they're into self-published e-books). The benefits are freedom, speed, and control.

But in my opinion, the biggest danger in self-publishing is fooling yourself. Susan Quinn addresses this really well in her Seven Questions to Ask Before Self-Publishing. I've seen a few folks go to self-publishing before they were ready. Some had been rejected by traditional publishing and didn't take the hint. Some thought the praise of their writer friends meant that perfect strangers would feel the same way. Some believed the hype of the self-pubbing community and were surprised when they only sold 200 copies.

Which path you choose depends on a lot of things: your writing, your personality, the market. But very generally, my advice is don't self-publish your first book.

But do query it.

Most likely it will be rejected, but I think you can learn a lot by querying, without harming your reputation or your status as a debut author. (I should note that weak sales in self-pubbing might not be a lot of harm, but I personally think you can learn more from querying anyway, so why risk it? You can always self-publish it later).

But no matter which path you take, no matter how low the sales or how high the rejections, don't give up and don't stop writing. Not if this is what you want. There are a lot of ingredients for success, but I've become more and more convinced that the most important one is stubbornness.

What do you guys think? Is there a better path? Why?

What To Do With a Bad Review

I once stated that I thought it was possible to respond to a negative review in a positive way (see the first footnote of this post). I am now rethinking that theory. Here's what happened to an author I know.

(Names and most specifics have been wiped, just cuz I don't want things to get worse):

1. A Reviewer posted a bad review of the Author's book on a popular book site.
2. In the comments, Reviewer picked out a couple users who liked the book (and had little or no other activity on their accounts), suggesting these accounts were sock puppets -- created by the author to artificially boost the book's rating.
3. Reviewer's readers agreed and mocked Author for such "obvious" fake accounts.

Before I go on, I want us to stop and think about what we would do in this situation. Assume the review counts (the book hasn't actually come out yet, so any buzz might count). For myself, it is taking every ounce of strength to take the high road right now and get to my point, rather than argue about Internet Immaturity and Spurious Evidence.

Oops. Moving on . . .

4. Author left a comment in the review thread -- not to comment on the review itself, but to mention that none of the accounts were fake (one of the accounts was actually her daughter).
5. Author was told somewhat bitterly that Reviewer is entitled to write whatever she wants about the book (note again, though: Author said nothing about the review).
6. A couple of people who liked the book spoke up in Author's favor (some in the thread, some in their own reviews).
7. These people were accused of being trolls, sock puppets, or both.

Then things got worse.

Friends of Reviewers left multiple 1-star reviews after not reading the book. Hateful comments were left on the reviews of the "fake" accounts. At one point, Author thanked a different reviewer for reading the whole book and being impartial, at which point two commenters blasted her for "dictating" what makes a review fair or not.

It's like this particular group of people has experienced other authors acting badly and assume Author is doing the same thing. They've seen authors with fake accounts and assume that any suspicious account is, likewise, fake.

To user-reviewers then: This is not (always) the Bad Author you're looking for. Sometimes people mean what they say, with no other agenda. Best not to assume.

But this whole thing just proves to me why commenting on bad reviews -- or trying to prove anything on the internet at all -- is generally a bad idea. Authors, don't comment on negative reviews. Yes, there are thousands of user-reviewers who will act professionally, even toward authors whose books they don't like. But it's not worth risking the ire of those who will misinterpret everything you do.

Professor Internet is right: it's better to just chill out and eat a sandwich.

What do you think? Would you have stayed out of it? (I don't know if I would have). Is there a way to step into this without making things worse?

About E-Readers and Free Books

One of the interesting things about the e-pocalypse is the proliferation of free books. Plenty of smart authors -- self-published and otherwise -- are releasing free books into the wild as a promotional effort.

In theory, this is a great idea. Heck, in practice it's probably a great idea, but I've noticed something about the free books on my Kindle.

I forget about them.

Seriously. I mean not all the time, and not forever. But yeah, most of the time: I hear about a free book; if it sounds like my thing, I have it sent to my Kindle; and then I forget.

Why? Well, partially because downloading it from the laptop and remembering that it's on the Kindle are two separate events. When I'm on my Kindle, I forget about wherever I was surfing that morning.

Mostly, I forget because I didn't pay for it. I'm sure there's a psychological term for this, but I value something more if I pay for it -- even if I only paid a little. It means I made a semi-difficult decision (knowing me, it was a long decision, probably involving lists and a flowchart), so I put more value in that book. I'm more likely to make time for it.

And I'm less likely to put it down. I can't tell you how many Kindle samples I've downloaded, thought "this isn't bad," and then never thought about again.

Does that mean giving away free books is a bad thing? Well, no. There's strong evidence that they work, and I do get around to them eventually (and it's kinda nice too, like, "Oo! I forgot I had that!").

There's no question free books will get more downloads. But I wonder if you couldn't get more readers overall if the price point was just a leetle higher. Low enough to be a steal, but high enough to make the buyers value the download.

I dunno, what do you think? How do you treat free books?

On the Ridiculous Idea that You Can Steal an Idea


Stop me when you know what famous book this is:
A young kid growing up in an oppressive family situation suddenly learns that he is one of a special class of children with special abilities, who are to be educated in a remote training facility where student life is dominated by an intense game played by teams flying in midair, at which this kid turns out to be exceptionally talented and a natural leader. He trains other kids in unauthorized extra sessions, which enrages his enemies, who attack him with the intention of killing him; but he is protected by his loyal, brilliant friends and gains strength from the love of some of his family members. He is given special guidance by an older man of legendary accomplishments who previously kept the enemy at bay. He goes on to become the crucial figure in a struggle against an unseen enemy who threatens the whole world.
If you said Harry Potter, you're right. But if you said Ender's Game . . . you're also right. This quote is from an article Orson Scott Card wrote, berating J.K. Rowling for this one time she got mad at someone for "stealing" her ideas.

Guys, you can't NOT steal ideas.

Don't believe me? Visit TV Tropes for like two seconds (if you dare). Such a site wouldn't even exist if the tropes listed there hadn't been done time and time again. Not because people are unoriginal, but because we are original, but that does not mean what you think it means.

Being original means we all take the same raw materials -- life -- and turn it into something unique. But it's because of those common raw materials that we all come up with chosen ones and special powers and wise old mentors and unlikely leaders. Because those are the things that move us.

Don't worry about someone stealing your idea, and don't worry about stealing someone else's. Ideas cannot be copyrighted and no one can win a lawsuit because you also made references to the Bible. If they could, the Tolkien estate would own Hasbro by now, and C.S. Lewis's benefactors would have a number of things to say to that guy who tried to sue Assassin's Creed.

Keep moving forward, taking people's ideas and letting people take yours. It's all good, and it'll come back around anyway. Because the goal is not originality or even money. The goal is to show people old things in a new way.

Your way.

In Which I (Yet Again) Discover Why I Don't Self-Publish

[Some of the links below go to TV Tropes. You have been warned.]

These days, there is no end of people who say, "Why are you still putting yourself through the misery of traditional publishing?" Some folks say it nicer. Some are meaner and use words like "broken," "obsolete," and "dinosaur". I've talked about my reasons before, but I've come to realize that the thing behind it all is an illogical personality quirk.

I am trying to get the best ending.

Before I go on, understand that I don't think either path -- self-publishing or traditional -- is better than the other. They are both means to reach readers, and to that end, both sometimes work and sometimes don't.

I'm talking about video games. The RPGs and graphic adventures that form the core of my childhood often gave you multiple paths to complete the game, and often different endings. Sometimes there was a "best" ending; sometimes the endings were just different.

The thing about me is, whether there was a "best" ending or not, I always tried to get it. I'm the kind of guy who will spend hours leveling up the most useless Pokemon in existence, trusting he'll become something awesome (spoiler: he does). I'll choose the Smash Bros. character everyone hates and spend weeks figuring out how to beat the crap out of people with him. I once stopped playing Riven for 5 years because I refused to look up the solution to the puzzle I was stuck on.

The point is I'm stubborn, and I've been conditioned to believe that the path of most resistance will yield the best rewards.

Again, before all you self-pubbers stab me with your pitchforks: I don't believe traditional publishing is better, not in a money-and-success way. It's only my subconscious that's convinced me there's some kind of unlockable bonus item.

But if my intellect says both paths are viable, why am I still doing the hard one?

Because the other part of my personality quirk is this: even if the ending is the same, I want to be able to say I finished the game on the hardest setting. To say I beat Super Mario Bros. without warping (I did), I caught all 151 Pokemon (I didn't), I finished Contra without losing a single life (did).


For me, getting traditionally published isn't about making more money or even reaching more readers. Neither path outdoes the other in that sense. Getting traditionally published is about being able to say I did it.

What about you? What's your path and why?

Why Should You Get an Agent?

(Remixed from a post over two years ago, when self-publishing wasn't quite the thing it is now. I'm still of the opinion that agents are a Very Good Thing. Opinions on self-publishing can be found here.)

When I first started querying, I didn't know if I should query agents or editors. I was only vaguely aware of what agents did. Based on my experience with real estate agents, I knew they handled the legal stuff and took a cut, that was about it.

I wanted help with the legal stuff, and preferred an agent to a lawyer. I figured I'd get one eventually, but I wasn't very adamant about it back then. Two things tipped me over the edge.

The first (though I don't remember where I read it) was this: say you submit to all the hundreds of agents and they reject your work. You can still submit to the editors.*

But, if you submit to all those editors who accept unagented queries and they reject you, any agent you get afterward will be quite disappointed to find half their prospective editors already said no.

* Though if all the agents are rejecting you, I don't know why you'd expect different from the editors.


The second was Tobias Buckell's author advance survey. I love statistics, and Tobias got some good ones from a decent sampling of authors. If you're at all interested in what authors make, I suggest you read it. But basically: the median advance for first-time authors with an agent was $6,000; the median advance to the unagented was $3,500.

Some quick math: the agent's cut is 15%. For the agented authors, then, the net gain was $5,100. Still significantly more than that of the unagented.

As far as I know, that 15% is the only downside to having an agent. If agents are making back 3x that, while simultaneously haggling for your rights, selling those rights for more money, and generally ensuring you don't get screwed -- all while you are busy with the task of actually writing -- the choice of agent or no seems like a no-brainer.

(From a publisher's point of view, it seems to me that they could save a lot of money by encouraging writers to submit to them unagented. But then Moonrat has a good list of reasons why editors would prefer to work with agents anyway. So there you go).

Does Social Media Affect What Books You Buy?

A little while ago, The Intern had an interesting post on how much (or how little) social media promotion efforts affect sales. She challenged her readers to take a look at how many books they'd bought because of social media efforts vs. traditional methods (like, say, word of mouth).

So I did.

 

Of the books I've actually paid money for since 2008:
  • I chose 45% because I knew the author (meaning I had read one of their books before and liked it).
  • I chose 35% because of word of mouth (meaning a trusted friend told me I should read the book).
  • I chose 20% because of social media (meaning I discovered the book independently, from twitter, facebook, blogs, book trailers, etc).

I thought that might be a little misleading, since many of the books in that first category were purchased after I discovered the author via other means (for example, after I discovered Brandon Sanderson and read MISTBORN, I bought three more of his books). So I looked at how I discovered these authors.

Of the authors I've discovered (and bought their books) since 2008:
  • I heard of 70% from word of mouth.
  • I heard of 30% from social media.

So does social media work? Well, it worked for me, but there's one statistic I haven't mentioned. Why did I choose 2008 as my cut-off? Because I wasn't even on social media before then. Before 2008, 100% of the books I purchased were authors I knew or discovered by word of mouth.


So does social media work for reaching readers? I think it's a starting point. But I don't think it's worth plunging hours and hours and days into.

I do think it's a fantastic tool to network with other writers though. I got my ill-fated referral that way, along with some of the most awesome critique partners in the business. And Jay Kristoff recently blogged about how both Beth Revis and Scott Freaking Westerfeld discovered him and offered to read his book for a possible blurb (which upsets me, because I wanted Scott F. Westerfeld to blurb my novel, but I guess you have to have a book deal first).

Man, this publicity stuff is complicated. Does it ever work? What do you think?

How Pirates Are Born

(Again, because I actually write about pirates, I have to specify that I'm talking about the lame kind of piracy today, not the swashbuckling kind. I will, however, use the swashbuckling kind to make my point.)

Before I get into this, understand I am generally against piracy. This is not a post about why piracy is okay. This is a post about why it happens, and what can (and cannot) be done about it.

So, say media producers -- Random House, NBC, Nickelodeon, Blizzard Entertainment, etc. -- are the governor, and their media is their smart, beautiful, confident daughter. Like any father, the governor wants his daughter to marry the right man, and he'd rather not have to pay a pirate's ransom to do it.

Consumers, then, generally fall into three categories: pirates, commodores, and Will Turner.


THE PIRATES
Real pirates don't actually care about the governor's daughter. They just want the ransom. The governor goes to great lengths to protect his daughter from these ruffians -- sometimes even making life more difficult for law-abiding citizens -- but in the end, if Captain Jack Sparrow really wants to kidnap and ransom her, he will.

These are the guys who will always rip off your media and distribute it for free (sometimes even if it's free already!). It doesn't matter what DRM or geo-blocking you put up, or where you release it, they can and will get their hands on it. These are the guys that make DRM almost worthless.

Fortunately, they represent a very small percentage of Actual People. Also fortunate: because they're never going to pay for your stuff anyway, they don't count as lost sales. That means media producers can effectively ignore them. Seriously, your daughter is fine, just pay the ransom and move on.


THE COMMODORES
Of course the governor wants his daughter to marry the commodore. He's wealthy, has a good title, and most importantly, he always obeys the law.

It's the same in the media world; the commodores will always obey the law and terms of service you provide. They don't know what torrents or VPN services are, and they don't want to know.

Unfortunately, like real pirates, commodores represent a very small percentage of the population.


WILL TURNER
Will is a really nice guy. He's honest, strong, he works hard, and he hates pirates.

At least, he used to hate pirates, until the governor's daughter disappeared. When he asked the governor about it, the governor just shrugged and shook his head. So Will did the only thing he could do: he turned to the real pirates for help.

I think media producers would like to believe that most people are either pirates or commodores. Unfortunately, that's not true. Most people -- I'm thinking 80% or more -- are Will Turner. We don't like pirates. We don't want to be pirates. But at the same time, we really, really love the governor's daughter, and we'll do anything to see her.

If the media Will wants is available for a reasonable price, then he doesn't have a problem. But when his favorite TV show is geo-blocked, or the eBook costs more than the paperback, or the movie isn't released in his country, it forces Will to choose between the governor's daughter and the obscure ethics of copyright infringment.

And since Will is just a humble blacksmith, and there are a lot of fancy words in those terms of service, he usually ends up infringing.


SOLUTIONS
Once someone pirates one thing, the ethics get fuzzier. The software is still on his computer, and downloading twenty movies is as easy as one. Will's unlikely to turn into a full-blown pirate (since that requires some savvy), but he probably won't see things the same as the commodore again.

What can media producers do? Provide the same service as the pirates, or better.

One of the most common reasons for digital media to be blocked from certain countries is a fear of piracy. "You can't release in Russia! You're just asking to be pirated!"

As game developer Gabe Newell discovered, that is ridiculous. The real pirates are masters of distribution. What you geo-blocked for US only, they have released to the world. Yesterday. When you don't release something in a foreign territory, you are only removing the pirates' competition.

But the pirates are not hurting your sales. What hurts sales is when Will Turner goes to your website or walks into the store looking for a legal copy and is told he can't have it because he lives in Russia or Thailand or Canada (seriously, guys, you're geo-blocking Canada?).

Will Turner (points at self) is your fan. He's willing to sit through commercials or pay a small fee to consume your work legally. Will wants to support you, but you have to give him the option!

When you force people to choose between pirating a show or not watching it at all, many will choose piracy. Your terms of service just aren't as attractive.

Giveaway in Support of Asian YA Book Covers

The amazing Ellen Oh has written a heartfelt and needs-to-be-heard post on why the Pretty White Girl YA Book Cover Trend needs to end. From Ellen's post:
Asians have long been the silent minority in this country. It's gotten so bad that when someone makes a racist remark toward Asians, they just shrug it off and make it seem like you're the one making a big deal about nothing. . . . Like a couple of white guys who think they are being clever by opening up a restaurant called "Roundeye Noodle shop" in Philadelphia. . . .

If anyone thinks "Roundeye" is not racist, you should come explain that to my youngest daughter who had the singular pleasure of being told by two boys in her class that her "small Chinese eyes" were ugly compared to her friend's "blue round-eyes." She was in kindergarten and only 5 years old. She cried for days. Words can scar you for life.
This hurt my heart and made me want to hug all my Asian and half-Asian kids and tell them once again how beautiful they are. Go read Ellen's post now (but come back, because I have books to giveaway).

So one commenter wisely asked what can we do about it? "What short-term and achievable goal will start that process?"

I don't know how to fix the problem, but I know two things that won't hurt any: (1) Talking about it and (2) Supporting covers that don't follow the trend.

To that end, I'm giving away two books that are both awesome and feature an Asian model on the cover: Cindy Pon's Silver Phoenix (the original hardback cover) and Malinda Lo's Huntress.



Here's how you can win one:
  1. Post a link to Ellen's post (NOT my post here, but Ellen's post) on Twitter, Facebook, your blog, or wherever people will see it. Then fill out the form below.
  2. Two winners will be chosen randomly and notified next Friday, March 16th.
  3. Each winner may choose which of the two books they want: either Silver Phoenix or Huntress (if both want the same book, that's cool with me).
  4. Contest is open to any country BookDepository.com will ship to (note: I may use Amazon or B&N.com to ship the book, if it turns out to be cheaper).

UPDATE: Form deleted. Contest is closed.

What do you guys think? What can we do about this? Anything? What other awesome YA books with Asians (or any other minority for that matter) should I know about?

My New Kindle

Yeah, I finally got an e-reader for Christmas (Kindle Touch, specifically). Some of you know where I stand on these things. Let's see how the talk measures up to my actual experience.

LOVE:
  • I can buy any book and read it RIGHT NOW. (My previous solutions have been to either (a) pay shipping costs equivalent to the price of the books or (b) wait months and months until some trusted friend can bring my Amazon purchases to me).
  • I can carry around hundreds of gigantic books in one hand.
  • It lays flat on the table, so I can read while doing practically anything else.
  • A battery life I (almost) never have to think about.
  • The availability of free classics.

PUT UP WITH:
  • Occasionally losing my place when my kids bump the screen.
  • The relative slowness of flipping to an appendix and back (in a book like, say, Dance With Dragons, where I need to remind myself who all these hundreds of characters are).
  • Scads of features I currently consider useless (crappy web browser, "X-Ray," highlights and notes -- seriously, guys, I just want to read the book (although I admit I may find a use for these features later, especially if they improve their web browser) (and it's not like the features get in the way or anything)).

HATE:
  • Reading PDFs. (It treats each page as an image, so unless the pages are designed for a 6" screen, I have to manually zoom in to read it, then zoom out again to turn the page. Repeat.)
  • Looking at world maps. (Similar problem to PDFs, except you can't zoom).

The last two could be fixed with better software. I don't know if they will be, but they could be. Also Random House has really impressed me by releasing printable Dance With Dragons' maps on their website. Seriously, that alone changed my reading experience of Dance With Dragons from HATE to PUT UP WITH (and LOVE when I don't need the maps).


Do you have an e-reader? What's your experience? (Or what are you afraid of, if you haven't used one?)

And does anyone know a better way to deal with PDFs on this thing?

Artificial Word of Mouth

They say -- quite rightly -- that the most effective kind of publicity is word of mouth. But in my experience, word of mouth has two kinds.

There's the natural kind, where someone reads a book (or sees a movie, or whatever), loves it, and tells their friends about it because they want to share the love. Natural word of mouth is extremely effective, because it's honest and it comes from people you trust.

Then there's the artificial kind, which is harder to define. It might be tweeting about something to enter a contest, for example. Or giving someone a 5-star review in the hopes they will do the same for you. Or blogging about a friend's book because they're your friend, not because you actually read/liked the book.

Artifical word of mouth is not inherently bad, but it's not publicity. It's more like marketing, a paid advertisement. People know it's not coming from a real place, but at the same time it may be the first or only time they hear about your book.

Artificial WoM has a mildly effective, short-term effect. It's a good way to grab votes or one-time donations, and if you have a product that people like, it can be a good starting point for natural word of mouth.

But by itself, artificial WoM is pretty poor at creating a fan base. Worse, if used too much, it can have a negative effect. People can tell the difference between artificial and natural word of mouth, and while we understand the need for the artificial kind, we don't like it. After a while, it gets annoying.

Even worse than that, it can devalue what you have to say. If all your reviews are 5-stars, the stars become meaningless (seriously, guys, real books get 4 stars too). If you frequently talk up books that are written by your friends and -- let's be honest -- aren't that good, people will stop listening.

The guys at Penny Arcade impressed me a few years ago when they started accepting paid ads only for products they've tried themselves and actually like. Now it's the only place on the whole internet where I actually pay attention to the ads. They've made a natural thing out of something artificial.

We don't have to go that far (shoot, most of us don't have the clout to), but our words do have value. Be aware of that, and use yours wisely.

What's your opinion? Can artificial word of mouth be effective?

How I Got a Referral

You may recall that, before I got an agent, I had a referral to another agent. A lot of writers believe you have to know someone to get an agent -- that the industry is exclusive and likes to stay that way. It's an understandable belief what with all the rejections we all get, and there's even a teeny tiny bit of truth to it (e.g. we read things more favorably if we know the person).

This leads to the further belief that a referral is gold: just get someone to like your work, and you're in. It's not true, but a referral can help. Here's the method I used to get mine:
  1. Be friends with other authors. Whether they're published or not, without caring what they can do for you. (Note: Commenting on published authors' blogs and responding to their public tweets is not the same as being their friend.)
  2. Critique other authors' manuscripts. Again, whether they're published or not, and without caring whether they can critique yours in return. In fact, assume they won't.
  3. When you have a manuscript for critique, ask these same author friends. When you ask, treat it like the huge favor it is. Critiquing an unpublished novel is a lot of work, so be very, very nice when you ask, and make it clear that you understand if they can't/don't want to do it (that is, make it easy for them to say no). It's hard to go overboard on this.
  4. If one of your critiquers is in a position to give you a referral, don't ask for it. Asking for a direct referral only puts them in an awkward situation. If they love your manuscript AND think their agent will love it (these are two different things, by the way), they'll probably tell you. If you think they're not for some reason, then just ask if they think it would be a good fit for their agent.
People don't always like this advice, because supposedly it "never hurts to ask" and because what's the point of creating a network if you never use it?

The thing is, it can hurt to ask, especially if you're pushy and don't take no very well. You can lose a friend. (I guess you could also lose a network contact but, I dunno, I think losing a friend is worse).

And in this case, in my opinion, it doesn't hurt to not ask. The query system works, guys, and I'm not just saying that because I got picked out of the slush pile. I've always said that. If your work is good, and it's right for the market, it will find a home. If it's not, a referral isn't going to change anything.

Usually a referral will only get you a quicker rejection, and handled badly, it can lose you a friend. To me, that's not worth it. Don't hunt for mythical shortcuts. Use that time to become a better writer instead.