So You Want to Kickstart a Novel

Kickstarter has funded the hopes and dreams of thousands. Could it do the same for you?

Maybe.

First things first: Kickstarter is not the new self-publishing. A quick look at their own stats will prove it: less than half of the projects put up on KS have been funded. The statistics for the publishing category are even more grim: only a 31% success rate.

Still, it's better than querying, amirite?

I want to spend a couple of posts talking about what you can do to get yourself in that 31%, and why you might want to do it at all. Kickstarter isn't a magic bullet.

NOTHING IS.

But it does have a couple of benefits over publishing straight to Amazon. Specifically:

1. It shifts the risk. Instead of spending a couple years writing a novel only to discover nobody wants it, you can learn the same thing after only a couple of months.
2. You can get input directly from the people you're writing for on what they like and don't like.

What Kickstarter can't give you is writing experience, which is admittedly kind of critical. So I can't really recommend it to inexperienced writers. But if you've been writing a while, and you've got this great idea for a story, but nothing of yours has ever sold really well and you're not sure if it'll be worth your time, well.... you might look into it.

There are 3 things you should probably have to run a successful Kickstarter. If you're only asking for a little money (say $1,000 or less), maybe you can get away with one of these. From $1k-10k (where most of the successful publishing projects are), you want at least two out of three.

(1) A great idea. Be careful here. Everybody thinks they've got a great idea. You've got to have an idea people want. No, more than that: an idea they need. It's hard to pitch something innovative, and a lot of great-but-untested projects fail right here. This is why nostalgia and spin-offs sell really well. But if you're an author looking to self-publish, you don't have the luxury of a license. High concept is your friend.

(2) Evidence that you can pull it off. Because everybody has great ideas, people are hesitant to back someone if that's all they've got. They want to know why you're the person to put this together. Anything that proves you can write: short stories, a blog with a following, even a popular Twitter feed. If you don't have anything, try an excerpt of what you're planning to make.

(3) A network of people to spread the word. Kickstarter does not mean instant visibility. While it's true your backers have a vested interest to spread the word on your behalf (another benefit of Kickstarter), you have to get some backers first. Having a platform to start from can help a lot.

If this looks a lot like what you need to succeed in self-publishing -- or querying agents and editors, for that matter -- you shouldn't be surprised. Kickstarter doesn't change the playing field. It just shifts things around. Instead of WRITE => BUILD PLATFORM => MAKE MONEY, now it's BUILD PLATFORM => MAKE MONEY => WRITE.

These are all just guidelines, of course. It depends very much on how much money you're asking for, and even then there's no guarantee that any of these will make your Kickstarter successful (see what I said before about magic bullets). Though if you've got an idea people are craving, a history that shows you can pull it off, and an audience just waiting for you to launch so they can tell their friends about it, well . . . then you might have something interesting indeed.

But you still need a campaign. We'll talk about that next time.

First Impact: THE ANKULEN by Kendra E. Ardnek

It's been a while, but we have another First Impact Critique, where we take a look at your queries, first pages, back cover copy, and more. You want to make an impact right from the start. We're here to help you do that.

If you'd like to submit your first impact material, send it to firstimpactAE@gmail.com. Details here.

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This week we have the back cover copy for a fantasy by Kendra Ardnek (I see what you did there) called THE ANKULEN. My overall thoughts are at the end. As always, this is just my opinion. Your mileage may vary.

Back Cover
When she was seven, Jen had an amazing imagination - one she could make real. Then her parents adopted Chris. He disappeared a few weeks later - and with him went her imagination. But when her adopted brother Chris disappeared, her imagination went with him.

Eight years later, he reappears and makes a startling revelation. He was her imaginary friend. Indeed, she has an entire imaginary world - and it still exists!

That's a mouthful :-)

The world-building is confusing me
here a little. See my thoughts below.

But it's dying - eaten by a horrid creature called the Polystoikhedron. She must find her Ankulen - the special bracelet that brought her imagination to life in the first place, and fight for her world. She's willing to fight.

But is she willing to die?

I'm assuming these are two versions
you want me to critique.

Or ...

Not a fan of this opening sentence.

Why is she wishing it now? Also it
seems odd that what she's worried
about is her imagination, not her
probably-kidnapped brother.

Stuck outside until her notebook shows signs of a story, Jen makes a wish that the adopted brother who disappeared when she was seven, shows back up and tell her what happened to her imagination. Which disappeared the same day. Of course, she never expected him to actually do so.

How did she not know she had this
bracelet? Wouldn't she have noticed
it ALSO disappeared the same day
Chris did?

I don't understand her 2nd task.

Turns out, he was actually her imaginary friend, and she had an Ankulen, a special bracelet that brings imagination to life. With her imagination in reach, there are only three things she needs to do to get it back: find the Ankulen, find her missing memories of building her imagination, and fight off the Polystoikhedron, a hydra-like monster that has been making a feast of her imagination in her absence.

All in a day's work, you know?


Adam's Thoughts
I like the concept, but I don't know if I'd read the book based on this back-cover copy. It raises a lot of questions for me in a not-good way, which makes me wonder if the author has thought the implications of everything through.

Here's the thing. As soon as I read that her imagination became real, I immediately begin thinking what *I* would do with that kind of power. I'm willing to grant a lot of leeway because she's seven at the time, but still, I'd expect unicorns and dragons and princesses in castles. Or SOMETHING totally fantastic that doesn't belong in this world. (And that's not even counting things like infinite candy/pizza/video games ;-).

But then what does it mean that it became real? Could her parents and other people see this stuff? If so, wouldn't that have freaked everybody out? And if not, what does "real" mean? Was it a world she went to? Did anybody believe her? Because the opening makes it sound like it was really, definitely real -- especially since her parents could presumably see Chris. But then why is she the only one who notices when it goes away?

Two other overall comments: (1) this feels like Middle Grade, though the submission labeled it as simply "fantasy." That probably doesn't matter for the back cover, but it's something you might want to know as you seek out your target audience. (2) This feels a LOT like The Never-Ending Story. That's not necessarily a bad thing (as I said, I like the concept), but I do think your back-cover copy could add something to distinguish it from that classic.

What do the rest of you guys think?

Dead Boys, Invisible Girls, and Teens That Can't Read Minds

I apologize for the blog silence. I'm deep in the drafting tunnels of a certain science fantasy novella and/or role-playing game. I'll resurface once I get this novella worked out. Until then, please see the last part of the official blog schedule.

But I'm sending this missive via miner's canary* because there are three very important books I need to tell you about. All of them are cool, written by exceedingly cool people, and I think I'm in the acknowledgements of two of them (which ones? You'll just have to read them to find out!).

* Please send the canary back, by the way. The air in these tunnels is starting to smell funny.

Jack of Hearts by Ricardo Bare
Jack lost someone, causing a deep pain he could no longer endure. Most boys would take their own life. Jack gave his heart to the Lady of Twilight and has become her heartless assassin. Now he feels nothing, even as he does the Lady's bidding in hunting a thieving wizard.

But when he meets a beautiful girl trapped in a mirror, something stirs inside of him. A shadow of what he used to be. He wonders if he made the right decision after all, but getting his heart back from the witch will prove more difficult than any mission he's been on.

Jack of Hearts, is Ricardo's debut novel that came out just a couple weeks ago. He is one of my most awesome critique partners, and also happens to be the lead designer of the critically acclaimed stealth action/adventure game Dishonored, released last year. Check this book out, folks.

Transparent by Natalie Whipple
Touted as X-Men meets Godfather. Fiona McClean was born invisible, which makes her the perfect daughter for Vegas's biggest crime lord. But when her father pushes her too far, she goes on the run and tries to live a normal life in a small town far from her father's reach. Far, but not far enough. When her father tracks her down, she has to decide how far she'll go to protect the people she loves.

Transparent is Natalie's debut (that doesn't actually come out until next week, but you can pre-order it now). She's a good friend of mine, and it's been both heartbreaking and exhilarating to watch her journey to publication these last few years. She is (as I've said) hugely imaginative, and it shows in her ideas. She is also part of our writing team for Torment, which makes her and Torment extra awesome. 

Open Minds by Susan Kaye Quinn
Kiera is a zero, a non-reader in a world where everybody can read minds. Until the day she accidentally control's her best friend's mind and discovers she's an entirely different kind of freak: a mindjacker. It turns out she's not the only one, and she's soon drawn into an underworld that she never suspected existed.

As it happens, this was Susan's debut as well. Yes, okay, this book came out two years ago, AND I've already talked about it. But I'm bringing it to your attention now because Open Minds is, now and forever, free to download.

So what are you waiting for?

On Objectivity

First Impact: HARD TRUTHS by Anonymous

It's time for another First Impact Critique, where we take a look at your queries, first pages, back cover copy, and more. You want to make an impact right from the start. We're here to help you do that.

If you'd like to submit your first impact material, send it to firstimpactAE@gmail.com. Details here.

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This week we have a query for an upper middle-grade fantasy called HARD TRUTHS. My overall thoughts are at the end. As always, this is just my opinion. Your mileage may vary.

Query

Not sure what a "peacekeeping"
dragon is, but otherwise okay.

Fourteen year old Reyna longs for more in her life. High tea behind higher castle walls isn’t enough. But she gets more than she bargained for at an annual festival where she becomes bonded, by blood and magic, to a peacekeeping dragon.

Last paragraph makes it sounds
like she doesn't want to have a
dragon. Now she's determined to
be the best Dragoneer.

Fiercely proud, Reyna is determined to become a great Dragoneer, even though she lacks any useful skills. Seriously - any useful skills. Etiquette and embroidery don’t exactly prepare you for endurance and espionage.

I'm a bit confused here. Don't know
what his scheme is or why the
dragons are in the way.

Her father, however, has different plans. His nefarious scheme will lead to the death of the peacekeeping dragons that stand in the way of a war to expand his kingdom. He will let nothing, not even the safety of his own daughter, stand in his way.

Not sure about "be a good person,"
but I'm glad to see a choice :-)

Confronted with the truth Reyna must choose to either be a good daughter or be a good person. Maybe if she were any good at being a Dragoneer maybe the choice wouldn’t be so hard.

Hyphenate "50,000-word".

DRAGONEER: HARD TRUTHS is a 50,000-word upper middle-grade fantasy.

I am a member of SCBWI and have written commercial scripts. HARD TRUTHS is my first novel.

Thank you for your time and consideration.


Adam's Thoughts
If Reyna ends up being the queen, her name might be too on the nose ;-)

Overall, this is pretty good. It's clear and easy to read, with just a hint of voice.

I would like a little more voice, if possible, but it's not critical. Part of me also wants to know more about Dragoneers and their peacekeeping dragons, but that might clutter the query.

What I'd really like is to better understand Reyna's father's plan and (therefore) the choice she has to make. What makes her father's scheme nefarious? (The query says, but it's not as clear as it could be). What does it mean for Reyna to be a good daughter? Does she kill her own dragon? What does it mean for her to be a good person?

I think it's close, because I get the feeling from the query that you have answers to these questions; they're just not coming across yet. I'd request pages, but I think this query could be even stronger.

What do the rest of you guys think?

Three Kickstarters I Would Throw All My Money At

1. A successor to Crusader: No Remorse. This game destroyed an entire quarter of my second year in college. Oh, man, but it was a good quarter.

You play an elite super-soldier, trained by a dystopian government that you spend the entire game betraying and fighting against. Technically, it's an action game, but it's a smart action game. You have to decide which weapons you will bring with you on each mission (of those you can afford). You can either sneak through missions or blast your way through them. And because what you bring with you is limited, you have to figure out how to conserve your ammo or find some more during the mission.

And the story is just cool. The government you served betrayed you, but the resistance you join in the beginning doesn't like you much either. So you have to prove yourself to them by undertaking increasingly dangerous missions. And then, of course, there's secret dystopian weapons projects, double agents, betrayal, and even a full-on dark night of the soul before you have to decide to get off your butt and save the world.

2. A successor to Chrono Trigger. I'm not gonna lie, I'm a fan of JRPGs (technically, I'm a fan of all RPGs, but JRPGs comprised most of my childhood, so...). And Chrono Trigger was probably the best. It had everything I loved about Final Fantasy (I), Crystalis, and Secret of Mana plus: time travel.

And not just time travel -- where you go to different eras the same way you take your airship to different islands -- but time travel that mattered. Plant a seed in the past, collect magic fruit in the future. Tell your robot companion to spend the next four hundred years restoring a forest, then travel forward to see the results. All the while trying to stop a giant alien parasite that crashed to Earth millions of years ago, awoke in 1999, and created a post-apocalyptic world for the remainder of time.

Or not. Cuz, you know, you can change things.

3. The reanimation of Tony Jay. Or, you know, at least his voice.

Obviously I'm not thinking about this very hard, because this is all nostalgia, but what would you Kickstart?

First Impact: THE FIRE LOTUS (First Page) by Renee Ahdieh

It's time for another First Impact Critique, where we take a look at your queries, first pages, back cover copy, and more. You want to make an impact right from the start. We're here to help you do that.

If you'd like to submit your first impact material, send it to firstimpactAE@gmail.com. Details here.

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This week we have the first page for THE FIRE LOTUS, the YA urban fantasy from Renee Ahdieh, whose query we critiqued last week. My overall thoughts are at the end. As always, this is all just my opinion. Your mileage may vary.

First Page
The storm was closing in on the family of five.

Not sure why this paragraph is
separated from the previous one.

In the distance, a grumble of thunder gave a final warning.

“Hurry! Wrap everything up!” the mother urged.

I'm used to YA being 3rd-person
limited, so this detached viewpoint
threw me.

Two teenaged girls packed away the remnants of a picnic. Their father discarded the trash while their mother shook a blanket in the air to dislodge the lingering crumbs from its surface.

“Please, don’t throw away the silverware, Jia!”

“I won’t, Mom!” Jia yelled. Under her breath, she added, “Chill out,” she continued under her breath.

“Where’s your brother?”

Jia shrugged and started lugging a cooler towards the parking lot. Droplets of rain began to splash on the hot asphalt. Wisps of coiling steam rose in their wake.

Tolls? The thunder?

The echoing tolls rolled closer as grey clouds swirled above and the horizon hissed with a charge of menace. Wet moss and bitter earth perfumed the air, leaving behind a metallic tang as an afterthought.

“Quick! Use ‘ominous’ in a sentence!” Jia joked to her sister Minar.

“Such a Nerd Queen. Help me with this friggin’ basket or I will go ominous on you.”

“Yeah, not quite, Mini. It just lacks that sense of impending doom,” Jia said with a chuckle. “By the way, have you seen Daniel?”

“I saw him a few minutes ago; behind that big tree over there. He was still practicing with his bow and arrows.”

Jia sighed and held up her right fist. Minar mirrored the gesture without a word.

One, two, three . . . shoot.

Minar’s rock smashed with triumph into Jia’s scissors.

“Yeah, buddy. I guess fortune does favor the—what was it? The bold?” Minar teased.

Mirth, even though she lost?

“In this case, I think you mean ‘the wicked.’ As in, downright twisted.” Jia’s green eyes sparkled with mirth.

“You wish.”

Mindful of their mother’s ever-watchful gaze, Jia quickly gave her twin the finger before traipsing the distance to the large oak tree.


Adam's Thoughts
For me, the main problem I have here is I don't feel connected to Jia at all. I think you did a great job making the scene feel ominous (and I think I like that you even lampshade it in the dialog (warning: TV Tropes link)), and I thought the dialog between Jia and Minar was fun. But I didn't understand why Jia was so flippant about a threatening situation.

For me, part of the problem is understanding what point of view we're in. I'm used to YA being 3rd person limited, meaning we get focused attention on one character's thoughts and feelings. That doesn't mean you have to do it that way, of course, but for me, it's a little jarring that the narrator clearly feels the scene is ominous, but Jia doesn't. I kind of expect one or the other to mention that fact.

For example, if this were 3rd person limited, then we'd see the storm from Jia's point of view. Stuff along the lines of, "In the distance, a grumble of thunder gave a final warning. Jia snorted in reply."

If it were 3rd person omniscient, however, I'd expect the narrator to point out the fact that Jia either didn't know or didn't care about the threat. Something like, "Jia shrugged and started lugging a cooler towards the parking lot, oblivious to the looming storm."

So that's my advice: be aware of what POV you're using and who your narrator is (whether omniscient or in Jia's head). There's a lot of fun writing here, but foundational things like that can lost your reader's trust.

What do the rest of you guys think?